BoomerangEffects Optimizes the paid private medical sector

TORONTO, June 21, 2022 /CNW/ – Since its launch in April 2021BoomerangEffectsthe end-to-end practice management and lead generation software, has worked with over 100 medical practice clients across Canada and the United States.

BoomerangEffects was originally conceptualized and founded by world renowned plastic surgeon Dr. Stephen Mulholland. Dr. Mulholland then joined the SaaS management team under Jerome DwightBoomerangEffects‘s Chairman and CEO, to develop, grow and evolve the company. Dwight brings two decades of experience launching and leading high-growth technology companies in North America and Europe.

The platform is designed specifically for the uninsured and paid sectors of cosmetic surgery, dermatology, medical spas, ophthalmology, hair restoration, dentistry, women’s health and podiatry .

The tool offers everything from a scheduling system, marketing automation, a complete EMR/HER system with secure electronic medical records, as well as billing and accounting reports, all in a single platform and easy to use. Like BoomerangEffects is cloud-based, it can be accessed from virtually anywhere in the world.

“Our technology guides clinic owners through critical business decisions with real-time insights into patient engagement, optimal clinic revenues, reprocessing models, and allocation of digital advertising dollars to continuously attract a steady pipeline of new patients,” says Jerome DwightChairman and CEO of BoomerangEffects.

In its first 12 months, the platform steadily expanded its list of medical practice customers. Currently, the software is used in a variety of markets, including Florida, California, Texas, Colorado, Arizona, Ohio and Oregon in United States and the Greater Toronto Area and Montreal in Canada.

“We were having trouble accessing critical data on new patient visits and keeping track of schedules between our medical practice and aesthetic activity,” says Dr. Lacy C. Kessleran obstetrician based in Waco, TX. “For the first time, I’m not only able to see my entire patient diary in one place, but I’m also able to see how those clients were generated and how much profit we get from each treatment.”

“The Manager Dashboard is very intuitive and provides valuable information on how to manage the practice in real time,” says Carlsen candiesCOO, Belle Jeunesse medical aesthetic practice in Orange County, California. “Being able to project sales at a glance allows me to take timely action to achieve our goals.”

“When my sales forecast is low, my BoomerangEffects digital marketing team is just a click away to generate more leads and book appointments,” says Leesa RichardsonPractice Manager at SpaMedica Plastic Surgery in Toronto, Ontario. “Their ability to predict and estimate my return on ad spend is amazingly accurate.”

“We are committed to helping our clients re-ignite the growth and profitability of their practice. We have invested in a multi-million dollar product roadmap to develop AI across all capabilities of our platform,” says Dwight. “Artificial intelligence has the potential to radically transform the inside of a medical practice and improve patient outcomes by allowing healthcare professionals to spend less time on day-to-day administration and more time interacting with patients.”

In addition to the main software, the platform offers complementary solutions, including:

  • Optimize Boomerang – Practice consultants who advise on software usage, best practices and performance improvement, providing a one-on-one resource that enables clients to maximize profitability and patient retention.
  • boomerang growth – Specialized digital advertising that generates new patient leads from Google, Facebook and Instagram which are then integrated directly into the lead management system.
  • Boomerang Learn – a growing collection of training resources, books and webinars, for the paid segments of medical aesthetics, dermatology and women’s health, including a community of over 10,000 users and practitioners who have subscribers to the training tools to date.

The platform offers three account options:

  • A basic account for 1 to 5 users from $499/month
  • A Pro account with 5 to 10 users at $699/month
  • An Enterprise account with more than 10 users on $899/month

Healthcare professionals interested in learning more about the platform, please contact David ThortonDirector of Business Development at [email protected] .

BoomerangEffects is a cloud-based practice management and digital marketing system designed to help physicians manage and market their businesses. The platform provides paying healthcare professionals with the industry’s first automated digital marketing and practice management solution featuring marketing automation and lead generation, integrated scheduling and CRM, comprehensive EMR/HER, secure electronic medical records, plus billing and accounting reports, all in one place. For more information, please visit


For more information: OverCat: Audrey Hyams Romoff / 647.223.9970, [email protected]; Simona Newton / 416.723.0990, [email protected]

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