BoomerangEffects was originally conceptualized and founded by world renowned plastic surgeon Dr. Stephen Mulholland. Dr. Mulholland then joined the SaaS management team under Jerome DwightBoomerangEffects‘s Chairman and CEO, to develop, grow and evolve the company.

Previously named one of from Canada Top 40 Under 40™, Dwight is an entrepreneur and technology industry executive with experience in both private and public markets. Early in his career, Dwight served as CEO of Bank of New York Mellon Canada. Dwight’s recent ventures include launching Nextgear Capital which rose to prominence as a from Canada the largest non-bank auto finance fintech. He then co-founded, from Canada first automotive market based on artificial intelligence (AI), now owned by Autotrader’s parent company, Cox Automotive.

Edited by Dwight, BoomerangEffects has been recognized as one of the fastest growing healthcare SaaS solutions in North America. The growing team will soon move into a 15,000 square foot office space with high-tech infrastructure to support machine learning, an AI lab for experimental work, and virtual training rooms. The new headquarters will support the growing team currently working with over 100 healthcare practice clients across North America.

Designed specifically for the uninsured and paid cosmetic surgery, dermatology, medical spa, ophthalmology, hair restoration, dentistry, women’s health and podiatry industry segments, BoomerangEffects is a cloud-based tool that can be accessed from virtually anywhere in the world.

“We’ve identified the private healthcare market as a really overlooked market from a technology advancement or automation perspective,” says Dwight. “Our vision is to automate the interior of a private medical practice, and this is a very broad vertical including some of the fastest growing categories in healthcare. really no end-to-end solution that helps these medical practices grow and manage their business.”

Built on advanced AI, BoomerangEffects has developed one of the world’s first end-to-end practice management and lead generation software platforms. This tool offers everything from a scheduling system, marketing automation, a complete EMR/HER system with secure electronic medical records, as well as billing and accounting reports, all in a single, easy-to-use platform. utilize. “Our technology guides clinic owners through critical business decisions with real-time insights into patient engagement, staff efficiency, optimal clinic revenue, reprocessing models, and allocation of advertising dollars. to continuously attract a steady pipeline of new patients,” says Dwight.

BoomerangEffects is conveniently located at the intersection of Martech (marketing technology), which is a $120 billion the industry growing at over 22% annually, and aesthetic and cosmetic healthcare, with a market value of $270 billionexperiencing a growth of more than 35% per year.

Since its launch, BoomerangEffects successfully closed private financing commitments of $20 million. They are currently being hired for various roles, from technology development, data science and digital marketing. The company plans to grow to over 65 employees in the immediate future.

BoomerangEffectsThe leadership team includes leaders from Silicon Valley, digital marketing, fintech and leading SaaS technology start-ups. In its first 12 months, the platform has steadily grown its list of medical practice customers across the United States and Canada. Currently, the software is used in a variety of markets, including Florida, California, Texas, Colorado, Arizona, Ohio and Oregon in United States and the Greater Toronto Area and Montreal in Canada. Later this year, the company also plans to open a technology and sales office in the United States.

“We were having trouble accessing critical data on new patient visits and keeping track of schedules between our medical practice and aesthetic activity,” says Dr. Lacy C. Kessleran obstetrician based in Waco, TX. “For the first time, I’m not only able to see my entire patient diary in one place, but I’m also able to see how those clients were generated and how much profit we get from each treatment.”

“When my sales forecast is low, my BoomerangEffects digital marketing team is just a click away to generate more leads and book appointments,” says Leesa RichardsonPractice Manager at SpaMedica Plastic Surgery in Toronto, Ontario. “Their ability to predict and estimate my return on ad spend is amazingly accurate.”

“We are committed to helping our clients jump-start their practice’s growth and profitability,” says Dwight. “We have invested in a multi-million dollar product roadmap to develop AI across all capabilities of our platform. Artificial Intelligence has the potential to dramatically transform the interior of a medical practice and improve patient outcomes by allowing healthcare professionals to spend less time on daily administration and more time interacting with the patient.”

In addition to the main software, the platform offers complementary solutions, including:

  • Optimize Boomerang – Practice Consultants who advise on software usage, best practices and performance improvement, providing a one-on-one resource that enables clients to maximize profitability and patient retention.
  • boomerang growth – Specialized digital advertising that generates new patient leads from Google, Facebook and Instagram which are then integrated directly into the lead management system.
  • Boomerang Learn – a growing collection of training resources, books and webinars, for the paid segments of medical aesthetics, dermatology and women’s health, including a community of over 10,000 users and practitioners who have subscribers to the training tools to date.

The platform offers three account options:

  • A basic account for 1 to 5 users from $499/month
  • A Pro account with 5 to 10 users at $699/month
  • An Enterprise account with more than 10 users on $899/month

BoomerangEffects is a cloud-based practice management and digital marketing system designed to help physicians manage and market their businesses. The platform provides paying healthcare professionals with the industry’s first automated digital marketing and practice management solution featuring marketing automation and lead generation, integrated scheduling and CRM, comprehensive EMR/HER, secure electronic medical records, plus billing and accounting reports, all in one place. For more information, please visit


For more information: OverCat: Audrey Hyams Romoff / 647.223.9970, [email protected]; Simona Newton / 416.723.0990, [email protected]

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